STILL HUMAN partnered with the Uber One creative team as creative strategists, supporting the refinement and execution of the Super Bowl commercial during post production. Our role focused on assisting with edit direction, pacing, and narrative clarity, while contributing to select creative elements that enhanced the final spot’s cultural resonance and brand impact. We worked closely with the production team to ensure the finished commercial felt cohesive, polished, and aligned with Uber One’s voice on the world’s biggest stage.